WidgetBucks Updates Policy on Non-English Language Sites
As we’ve continued to evaluate impression, click and conversion data during WidgetBucks’ first 3+ weeks, we’ve observed that a majority of non-English language sites are delivering a consistently low conversion rate. With our merchants and advertisers predominantly based in the U.S., this is not a surprising phenomenon. And as an advertising network, we have a responsibility to our merchants to deliver quality traffic that has the highest likelihood of conversion to sale.
As a result, we’ve updated our program policies to no longer approve or accept non-English language sites into the WidgetBucks ad network. See our Program Policies here.
This policy change enables us to consistently provide high-quality clicks and traffic to our merchants, and in turn, continue offering our competitive revenue-per-click (RPC) to our publishers.
Thank you for your continued efforts and input.
- Dean
From Widgetbucks Blog
Discussion Area - Leave a Comment