(Official) Click-Fraud Warnings, Suspensions Beginning
As WidgetBucks has launched, we’ve seen tremendous growth on our network and one of our big concerns as a PPC widget is click-fraud. Naturally, we have systems in place to detect click-fraud to ensure that it does not impact our advertisers and, in turn, the entire network of our thousands of publishers.
When our systems flag accounts with 10%, 20%, or even 90% (one customer even had 99%) of their clicks to be potentially fraudulent, we feel it’s important to move swiftly because we take it seriously.
Going forward, as potential-click fraud is flagged within an account, we will issue an email with a three-day warning. This will allow time to dialogue with a publisher over the suspicious activity. For accounts with activity that is so egregiously fraudulent, we will suspend those publishers immediately and without warning.
Thanks for your understanding, and we look forward to your comments.
- Dean
Friday, October 19, 2007 Widgetbucks News
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