Independent Widgetbucks Blog

As WidgetBucks has launched, we’ve seen tremendous growth on our network and one of our big concerns as a PPC widget is click-fraud. Naturally, we have systems in place to detect click-fraud to ensure that it does not impact our advertisers and, in turn, the entire network of our thousands of publishers.

When our systems flag accounts with 10%, 20%, or even 90% (one customer even had 99%) of their clicks to be potentially fraudulent, we feel it’s important to move swiftly because we take it seriously.

Going forward, as potential-click fraud is flagged within an account, we will issue an email with a three-day warning. This will allow time to dialogue with a publisher over the suspicious activity. [Read more →]

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ANDY BEARD wrote about 5 Big Questions Regarding WidgetBucks:

1. Where did they get the silly name?
2. Can keywords and products clicked be tracked? - Adsense is part of your product research for things you really should be promoting directly as an affiliate, or finding topics for content either free or paid. From the terms it seems like you are not allowed to use your own tracking.
3. Why did they include the display domain in the configuration of a widget? There are much better ways to authorize or claim a site. How would you use this widget on 7000 blogs?
4. This is the initial launch - they claim it is possible to achieve an effective CPM (cost per thousand impressions) of between $3 and $6 - is that before or after click fraud reductions? [Read more →]

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We have added two new ad sizes on WidgetBucks, giving publishers and bloggers more options for their sidebars. Rolled into the fold is a 160×300 sidebar size, essentially a shorter, more “vertically-challenged” version of the original 160×600 wide skyscraper size. The other new size is a more narrow 120×600 skyscraper. Later this week, we’ll be adding a few new creative options in 728×90 and 300×250 sizes.

We’ve also incorporated 11 new categories, including Green Living, Oprah’s Book Club, U.S.-Made Lead-Free Toys, and just in time for the campaign trail, popular Left and Right Wing books (in separate categories, of course). The Green Living category includes a few so-called “cradle-to-cradle” items which are getting media attention lately, kind of Green 2.0, while recent toy recalls should make the lead-free toy list popular to visitors. [Read more →]

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Summary: WidgetBucks continued to refine its reporting system today by adding “My Bucks,” a new feature/tab that gives access to monthly account balance, earnings, $25 sign-up bonus and payment history, and by updating the “My Widgets” page to reflect a total of real-time earnings for all active widgets.

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We have just rolled a couple updates to our reporting system, including the creation of “My Bucks,” a new tab within a publisher’s account that displays a monthly view of:

- Total account balance
- PPC earnings for previous and current months
- Referral fees for previous and current months [Read more →]

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